Advocacy Tools

Easy-to-use resources include:

The Healthy Opportunities Pilot’s track record is impressive and nationally recognized. Unfortunately, HOP is not currently funded in the state budget, and we risk losing all the progress we’ve made supporting tens of thousands of North Carolina families with critical health needs.

On this page, you will find a list of advocacy resources and media coverage on Medicaid
and HOP funding losses. Because the North Carolina General Assembly has not yet come
to a budget agreement, there is still time to help us advocate! You can personalize the email templates and social media graphics below, or email [email protected] to
receive your DIY phone banking kit.

An new advocacy tool is “The Root of Good Health,” a recent documentary exploring the impact
of HOP and the consequences of its pause, produced by Resource Rural in collaboration with Carolina Forward and Beacon Media. The short film premiered in Raleigh on April 22nd, timed
to reach legislators as they returned for the short session and budget negotiations. It is now available on YouTube. We encourage you not only to watch it, but to share it widely with your stakeholders and across your communication channels.

Legislative Contacts

A contact list of NC legislators.

NC HOP Final Evaluation Summary

Findings published by the Cecil G. Sheps Center for Health Sciences Research documenting cost savings and health benefits for HOP participants.

Rural Health Benefits

Data and research that highlight HOP’s impact on rural health. 

Economic Impact Report

Explore HOP’s impact on local economies in Western North Carolina and across pilot regions. Click below to view and download PDFs.

Social Media Graphics

Ready-to-post graphics that communicate our latest advocacy campaign.

Food and Farms Impact

HOP’s impact on local farms and food systems. 

Legislative Impact Maps

Customized flyers by legislative district highlight HOP’s impact in local communities.

HOP Advocacy Email Template

A sample email you can personalize and send to your state legislators, thanking them for supporting HOP and educating them on the great work we’ve been doing together.

Here are some examples we’ve seen recently of how these tools are being used:

As a reminder, there are some considerations to keep in mind.

Don't
  • Use HOP funds, time, or resources to recruit storytellers.
  • Lead with fear. Clients’ wellbeing should always come first.
Do
  • Make it clear that advocacy is optional and not required for services.
  • Connect clients to advocacy tools (contact lists, impact data).
  • Choose stories and storytellers that support key messages
    (improved health, independence, thriving local economies).

Advocacy for HOP

a group of people at a table in a discussion

HOP Advocacy Resources

NC HOP Resources

WNC HOP Results – 2024 regional impact data, partner spotlights, service snapshots, hurricane relief stories, and milestones.

Impact Health 2024 Impact Report (press release with link to impact report)

HOP-at-a-Glance – contains an overview of pilot services, current impact data, key messages, and a link to our downloadable legislative impact map for both federal and state districts.

WNC HOP Success Stories – This searchable story bank features HSO and client stories from across our region to help you tailor your message to your intended audience and what they care most about.

Healthy Opportunities Pilots Interim Evaluation Report Summary

When sharing about HOP on social media, please add the following hashtags to your posts #HealthyOpportunties #HOPWorks

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